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Gitanjali Gems is one of the largest manufacturers and retailers of diamonds and jewellery in India. It sources rough diamonds from various primary or secondary sources then engages in the cutting and polishing the rough diamond for export to the international market as well as manufacture and sale of diamond and other jewellery through its retail operations in India and abroad. The company started as back as 1966 as a partnership and in the last fiscal clocked in revenues of Rs.13.711.56 million. The demand for diamond and jewellery products is dependent mainly on higher employment and economic levels, which leave higher disposable income in the hands of the consumers. In times of a downturn consumers can quite easily scale down their consumption of jewellery and diamonds. Gitanjali Gems has got two-diamond manufacturing facilities located at Borivali in Mumbai and at the Special Economic Zone in Surat. It has also got a 100% export oriented unit in SEEPZ Mumbai, which produces gold and platinum studded jewellery. There are two jewellery-manufacturing facilities at MIDC, Andheri, and Mumbai, which produce branded jewellery for the retail operations in India. The company exports to all the major international markets and has a workforce of over 2300 employees. Some of the better-known brands under which the company sells its jewellery are Nakshatra, Asmi, Gilli and D?Damas.
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