Honda's unique corporate culture and groundbreaking approach to developing new technologies enable the organisation to develop exciting new products that provide freedom of movement for people around the world. With responsibility to the environment, a commitment to local markets, and respect for people as its guiding principles, Honda aims to contribute to an increasingly mobile society characterised by quality of life, comfort and convenience.

Honda has come to lead the industry in engine manufacturing, creating everything from small electric bicycle motors to some of the largest and most powerful automotive racing engines in the world. In recent years, the Honda name evokes images of motorcycle, automobiles, and power equipment products. Each of these three product categories constitutes a viable and robust industry in its own right.

As these operations develop and grow, each with its own distinctive technology and business style, Honda as a whole is enriched by the diversity of products and enterprises that are based, as always, upon the "JET ENGINE" that first made Honda great. Engines that are now the cleanest, most popular - in the world.