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Sahara India Mass Communication is the biggest money spender in the Entertainment and Media industry for its channel Sahara Manoranjan, but seldom finds its, the channel comes ways behind. Undoubtedly, Sahara India is No. 1 in Public Deposit Mobilization Company in the private sector, the company has the highest yearly deposit level in the country, serving over 5 crore depositors with activities spread across more than 1500 establishments all over the country. Sahara India Financial Corporation Ltd. is the only Residuary Non-Banking Finance Company of the country that has been granted certificate of registration by RBI. Sahara India Mass Communication Limited has changed name to Sahara One Media & Entertainment Limited. Describing the views on this change, CEO Shantonu Aditya fed the kitty, "From the 16th of December, they company has got a new name -- Sahara One Media & Entertainment Limited. The new name unites all company businesses under the equity of they 'One' brand, which has become much stronger as a result of company strong performance in Motion Pictures and Television over the past six months." The first project under this new name would be the upcoming launch of the Hindi movies channel, 'Filmy' that will go on air in January 2006. The group has already made numerous hit films and TV shows and would like to continue this tradition of success under its new name of Sahara One Media & Entertainment Limited.
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