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Indo Gulf Fertilisers Limited, an Aditya Birla Group company, is among the largest and most cost-efficient private sector fertiliser companies in India. Strategically located at Jagdishpur, near Lucknow, in the heart of the fertile, agriculture intensive Indo-Gangetic plain in Uttar Pradesh, Indo Gulf manufactures and markets urea, a nitrogenous fertiliser. In operation since 1998, the capacity of this urea plant stands at 864,600 tonnes per annum (tpa). Major brand building initiatives include the Extension Education Service and Customer Relationship Management Plan. These aim at developing an emotional bond between consumers and the brand by continuously demonstrating to farmers the real economic value generated by adopting improved soil test based farming practices that are disseminated by the Company's marketing, soil testing and agronomy team. Indo Gulf Fertilisers has developed robust TQM practices to meet the challenges of increasing competition. The quality improvement programmes are management led and customer oriented. Greater emphasis is given on waste and error reduction to improve the quality of product and services at minimum cost.
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