The company is jointly controlled by Groupe Danone of France, which is holding 22% stake and Nulsi Wadia group. Nusli Wadia is one of the leading industrial houses in the country. Britannia enjoys a prominent position in the industry. Over the last couple of years, it has trimmed down its wide product portfolio and began to focus on value-added instead of low-margin products.

The company divested a range of unrelated business interests in soyabean extraction, edible oils, export of cashewnuts and shrimp, granites and software. The company rationalised its products portfolio by reducing the products from 35 to around 25.In October 1999, the company has issued bonus shares in the ratio of 1:2. Britannia is the market leader in the 1.2-million tonne Indian biscuits industry with a 60% share.

It mainly caters to the premium segment. With the launch of Tiger brand, it has taken a plunge in the low-end category, taking competition head on with Parle which is the leader in this segment. The company has also diversified within dairy and bakery products to enter the butter, cheese and ghee markets. The company added two new products -- Sweet Lassi and Milkman Cold Coffee -- to its existing dairy-based drinks portfolio which includes the `ZipSip' brand of flavoured milk.