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Kovilpatti Lakshmi Roller Flour Mills, as KLRF with its brand as "Kuthuvilakku" came into
existence way back in 1964 with the establishment of 46,800 MT of wheat flour at Gangaikondan in
Tamil Nadu, near the southern tip of the Indian subcontinent. Ever since inception, the mill prioritized its focus towards customer segmentation based on specific product quality and end use applications such as Bakeries, Parotta makers, Hoteliers, Sweet stalls, Confectioneries and Domestic end users. KLRF is constantly putting its efforts towards development of flour expanding its assignment of
customer product quality towards other segments of end users as well. Adding feather to the cap,
KLRF has added a product as Chukky Fresh Whole Meal Atta by installing a Chukky Plant that
manufactures atta through traditional grinding using rubberized emery stones by offering a
product exclusively for making Chapathi and Puri to render unique softness, puffiness, fiber
aroma and wheaty taste. KLRF has made a major achievement towards customer requirements and made a phenomenal success in
terms of supplying flour in various packages as 90 kg, 50 kg, 25 kg, 10 kg and 5 kg. Another
remarkable significance is towards tapping the retail segment and are the pioneers in launching
half kg and one kg consumer packs of Maida, Sooji, Resultant Atta and Whole Meal Atta. Unit
weights of 20 kg and 30 kg are offered to customers based on careful analysis of household
segment needs. New product lines for Samba Rawa and related products are introduced.
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