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Castrol products were tested and proved at the very limits of endurance'a technique they continue to this day. Many of they lubricants that started out as competition grades have become available to the everyday motorist, allowing millions of people worldwide to share in the benefits of race-proven technology. The company founder was also a pioneer in marketing - before marketing had even been invented. His strategy of advertising record-breaking and sporting feats achieved by pace-setting Castrol users was pure original thinking, and certainly put Castrol 'on the map' in England and around the world. The company support of international teams in many areas of motorsport continues to be a key part of company promotional activity in the new century.
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