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In 1984 Swami Aushadalaya Pvt. Ltd. was incorporated to start a journey in Ayurvedic medicinal research and development. A name change resulted in AMAR Remedies Pvt. Ltd. and subsequently in 1995 AMAR Remedies Ltd. (ARL) came into being. The first Manufacturing Facility was constructed at Surat, Gujarat. RL's first product was toothpaste and in times when every toothpaste available in the market used gelatine as an ingredient (making their toothpaste non-vegetarian), AMAR Toothpaste made a breakthrough by developing a gelatine-free formula. Thus, ARL was successful in developing 'VEGETARIAN' TOOTHPASTE, the only one of its kind. AMAR Toothpaste was launched in the markets of Gujarat for the first time in 1991. By 1994 it was all over the Western markets of India, and by 1998 the company extended its brand by launching AMAR Regular Toothpaste and AMAR Strong Toothpaste. ARL started manufacturing more than 25 different brands and variants of toothpaste for local as well as the export markets. ARL also makes regular cosmetic toothpastes besides herbal products.
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